Women

OUR STORY SO FAR

Y&M Trends was originally a company I founded with my mom back in 2018 with the intent to provide trendy clothing at affordable prices for our online customers. It became more of an in-person business, hosting the occasional pop-up at our home for friends and family to shop, and we never fully launched online to the public.

We both work full-time jobs outside of running this business, and the in-person structure was not something we could keep up with at the time. I have only ever worked for small businesses, starting with my grandparents’ shop when I was 11 years old. After I graduated high school, I decided I wanted to run my own business one day, and in December 2017, I decided fashion was the best route for me.

In January 2020, I relaunched the business as a sole proprietor to focus on the online platform.

I have been shopping online for years and have encountered several issues including poor quality clothing, pictures not matching the product I received, customer service not responding quickly, delayed shipping with no communication, etc. So I decided to open a business to provide all of the aspects I would want to receive as a customer.

Personally, my biggest obstacle with shopping is finding jeans that fit my shape. Because of this, I used to completely avoid making jean purchases online. One of my main goals is to provide our customers with bottoms that stretch, are comfortable to wear, and that fit their different figures.

Y&M Trends isn’t your typical online store, where the transaction takes place, and all communication ends there. We take pride in educating our customers, providing helpful styling tips, figuring out what styles most compliment your body type, and making sure our customers are well taken care of. Our focus is to provide great quality clothing and have the customer service to match. We want to hear feedback about your transaction, how we can improve, and, most importantly, we have an excellent rewards program set up for our customers to thank you for your support. Be sure to sign-up for an account at check-out to receive all of your perks!

If you haven’t already, feel free to register for our blog posts, as well! There will be several tips and tricks about fashion, styling your wardrobe, accessorizing, and figuring out how to pick the perfect fit for you just by looking at the photos online. Information about upcoming events will also be posted here!

As always, if you have any questions or feedback, please email us at [email protected] or simply click on one of the several feedback buttons available on our website.

Looking forward to connecting with you soon!

Danielle

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